In life, nothing is certain. Not even robots.

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Not so long ago, I was convinced I’d be working with robots until the end of my days.
Not the ones from sci-fi movies. Real ones. Industrial. With cables, servo drives, and manuals nobody ever reads.

But life — as it tends to — threw me a lemon. And although I’m not a fan of lemonade (too sour), this one turned out quite refreshing.
That lemon was a chance to grow in… industrial marketing.

Sounds dangerous. In reality, it means that instead of programming robotic arms, I organize events. I call people. I arrange catering. I hunt for someone who’ll say something smart into a microphone and pray no one shows up with an empty stomach and a notebook full of complaints.

At my very first event — 60 people, 60 meals, 60 expectations — something happened that brought me back down to earth.
Hard.

One of the speakers was Krzysztof Pustkowiak from PiDT.
(No, this isn’t a paid promotion!)

He said something that hit me. Not physically, but somewhere around the chest area.

He spoke about how often we try to shove robots into places they just don’t belong.
How — even after twenty years of building machines — he still has to explain to people that sometimes, a regular, well-designed automatic machine does the job better.
No robot needed.

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Because — and this might be shocking — robots are not magic wands.
They need maintenance.
They need care.
A bit of tenderness, even.
Apparently, they work much better that way.

And sometimes… they’re just overkill.
The old-school solution works faster, cheaper, and doesn’t complain about needing lubrication.

That’s when I realized — once again — that our little robotics bubble is… well, a bubble.
We talk about AI, human-machine collaboration, and smart factories, while the rest of the world?
It’s still trying to figure out whether any of this even makes sense.

So no fancy closing message today. Just a warning.

If you ever feel like you’ve mastered your field, like you know everything, like no one can challenge your expertise…

Climb down from Mount Olympus.

And look around.

You might be surprised how normal people live.

Cheers,

Jacek